Happy Inc Brand Guidelines
(Demo example of Digital Brand Guidelines)
Brand Identity
Brand name: Happy Inc
Tagline: Brighten Your Day with Happy
Our Mission: To spread joy and positivity through simple, delightful experiences.
Our Vision: To be the universal symbol of happiness recognized globally.
Our Core Values: Joyfulness, Cheekiness, Irreverance, Simplicity, Positivity, Inclusivity.
Logo
The Happy Inc logo consists of winking smiley face in two shades of yellow with a black outline with a white outer.
The Happy Inc Logo
USAGE: Suitable for digital and print, maintain consistency across platforms.
DO NOT: Do not alter colors, stretch, or overlay text directly on the logo.
Clear-space and Minimum size
There should always be a Clear-space or isolation area equivelent to the width of the "winking eyelid" on all four sides of the logo.
← Minimum size: 50px →
The minimum size of the logo for reproduction is 20mm (print)or 50px(screen) in width.
Colour Palette
Primary colours are Sunshine Yellow, 50% of Sunshine Yellow, and Black. The same Yellow is used at 50% opacity for the shaded element of the logo or icon and can be used elsewhere a secondary colour.
Sunshine Orange
CMYK: 3.16.84.0
RGB: 249.209.71
HEX: #f9d147
Black
CMYK: 0.0.0.100
RGB: 0.0.0
HEX: #000000
Typography
Primary Font: Helvetica, for its clarity and modern feel. Use for Headings.
Secondary Font: Times New Roman, for formal communication. Use for body copy.
Tone of Voice
Tone: Friendly, upbeat, and approachable.
Messaging: Positive affirmations and encouraging statements.
Digital and Print
Website: User-friendly, vibrant, with prominent logo placement.
Social Media: Engaging, interactive content with consistent visual elements.
Business Cards and Letterheads: Simple, professional with logo and brand colors.
Imagery
Style Guidelines: Use bright, high-contrast images that evoke happiness.
Source and Rights: Use licensed or owned images; avoid unauthorized material. Always credit source.
Legal Compliance
TRADEMARK: Use the trademark symbol (™) when displaying the logo.
COPYRIGHT: All content must be original or properly licensed.
Happy Inc Logo Minimum Size
Happy Inc Logo Minimum Size
← Minimum size: 40px on screen or 20mm in print →
The minimum size of the logo for reproduction is 20mm (print) or 40px (screen) in width.
Happy Inc Yellow Colour Specification
Happy Inc Yellow Colour Specification
Happy Inc Yellow Colour Specification
The brand's primary colour, Happy Yellow is a single colour used in two shades as seen in the Happy Logo or Icon.
Either 100% Happy Yellow or 50% Happy Yellow.
Happy Yellow is specified as follows:-
- CMYK: 3.16.84.0
- RGB: 249.209.71
- HEX: #f9d147
The same Yellow is also used at 50% opacity for the shaded element of the logo or icon and can be used elsewhere a secondary colour.
Our logo
Our logo
The Happy Inc logo consists of winking smiley face in two shades of yellow with a black outline with a white outer.
(Fig:The Happy Inc Logo)
USAGE: Suitable for digital and print, maintain consistency across platforms.
DO NOT: Do not alter colors, stretch, or overlay text directly on the logo.
Brand Identity
Our brand identity - in words
Brand name: Happy Inc
Tagline: Brighten Your Day with Happy
Our Mission: To spread joy and positivity through simple, delightful experiences.
Our Vision: To be the universal symbol of happiness recognized globally.
Our Core Values: Joyfulness, Cheekiness, Irreverance, Simplicity, Positivity, Inclusivity.
Happy Inc Logo Clear-space Rule
Happy Inc Logo Clear-space Rule
The Happy Inc Logo must always maintain a clear-space (aka isolation area) around it’s edges, equal to the length of the winking eye in the logo
Some new rule
Questions?
Please contact us if you have any questions.
Brand Team Details: brandteam@happyinc.com, +1 234 567 8900.
No Guidelines available at the moment.